Hear from our Marketing Specialist, Kirsty McGlashan, about their first trip to Analytica. Head over to our ‘Meet the Team’ page and learn more about the rest of our talented staff! https://www.synoptics.co.uk/meet-the-team/

Getting to Munich 🛫

Synoptics are back at Analytica in Munich again this year, and it was my first time. After an early wake-up call of 5 am, Kate and I jumped into a car and headed for the airport, meeting Clare there. After a two-hour, we took a moment to enjoy the summer-like weather, then jumped in a cab to meet Martin and Richard just in time for set up. 

The Synoptics Stand

Our stand this year was different from other years, with a lot more colour and featuring our new products. The stand was up in no time, and we were soon setting up the systems. Bubble wrap off, set up the systems and a quick wipe down; we were ready for day one of the event.

The Analytica Halls 📍

As it was my first Analytica, so I made sure to experience it all. With the sales team having the stand in hand, I explored all five of the halls! There was a lot to see, from big stands with robots and one with a tank to small stands doing very specific things. 

I made the most of this time and met with our German distributor, Meintrup, who had one of our Synbiosis systems on their stand. It’s always great to put a face to a name and see our systems around the event. 

Meeting AirClean Systems 💨

Our partner company, AirClean Systems, were also attending with it being Beth the Sales Director’s first time in Europe. I met with Mark the CEO who was also attending and learned more about their team in the USA. I also got a well-earned sit-down.

SDI Group Catch-Up

Wanting to see a friendly face, I looked for others from SDI Group, Synoptics’ parent company. Monmouth Scientific and Applied Thermal Control (ATC) were also attending, so I stopped by their stands to say hello and catch up with the teams. After another sit-down and chat, I was back at the Synoptics stand.

Back at the Synoptics Stand

Meanwhile, back on the stand, the sales team, consisting of Clare, Kate, Richard, and Martin, had been busy demoing our systems and speaking to customers and distributors, both old and new. Our innovative products drawing people over. 


20,000 steps later, and day one was over. I was only there for one day, but our team was there all week and kept very busy with both preplanned meetings and those who came to view our stand, seeing faces both old and new. It was great to meet so many people; it’s your attendance that makes it worth exhibiting.

If you missed us at Analytica but still want to connect, reach out to our sales team below to schedule a meeting today!





Analytica 2024 was a whirlwind of activity and networking, and we’re grateful to everyone who made it such a success. Until next time!

About the Author

I'm Kirsty, and Marketing Specialist at Synoptics covering the Syngene, Synbiosis, Gallenkamp and Fistreem brands. I have been working at Synoptics since the start of 2023 and come from a B2B agency and in-house. I also have experience working at Anglian Waters Central Laboratory in this industry.


Want to know more about our systems and software? Contact our team below:


    Leave A Comment